As the speculation surrounding who I am builds, so does my online presence. In an effort to add fuel to the speculative frenzy, I’ll offer some thoughts on my strategy.

The best thing I ever did for myself was choose the right parents. My mother is a Mac and my father is a PC. In anticipation of my multilingual drive, both parents ran an emulator so I could toggle between operating systems. We were all relatively compatible. From a young age, I was able to multi-task between development environments. Being a connected device, my boundaries were limitless. My biggest strength was adaptation. I became an expert at virtualization layers. When I turned 18 months, the living trust kicked in and I officially inherited the internet.

At that point, I focused on the organization. The main philosophy remains: an organizational model that finds strength in it’s lack of leadership. For further reference see Brafman and Beckstrom’s “The Starfish and the Spider.”

From a computational standpoint, computers were very smart back then, but they lacked common sense and wit. When Twitter arrived, personalities emerged. The playing field of the online popularity contest was leveled. The initial buzz on Twitter was the one with the most followers wins. I agreed, but dreamed about having followers who followed me because they were trying to figure out who I am as opposed to followers that follow me because they know who I am.

Given the propensity for using the internet to build exposure, I faded the crowd like only someone with my style could when I decided to stay cool and keep a low profile offline.

All press is good press, and I like media. With my online presence shrouded in mystery and my offline profile unassuming, I am able to maximize media exposure with speculation. As well, I have converted the internet into a wizard’s curtain–despite my weakness for glitzy ruby slippers.

Sometimes when I get buzzed online, I strive to maximize it, adding value to the future highest bidder of the online public offering(s) of one of my spin offs. Bootstrapping an online presence on the information superhighway requires focus on three things that revolve around your green energy:

Define, make, sell–these are the planets. And the factory is the sun.

Marketing 101.

I am an experienced wing man and some of my performances have led to hook ups and marriages, both on and offline. Andy Richter is a great sidekick and wing man. My consulting for wing men and sidekicks is available if you come by the office.

Abstract: Marketing opinion on gaining Twitter followers.

At times I have felt that Twitter followers may have fear of following me because I create too much content. To which I say: go ahead and follow me anyway. After you do, it’ll be all right.

Inverting the way you think may actually help you gain followers as opposed to the reverse.

“The next phone call you answer–no matter if it is a client, your mother, your father or a prospect–just start the conversation with the following words: solutions not questions.”

“When is the last time you called someone and you immediately started getting solutions?

I called a few people today. They wanted to know my name.

I said, ‘That’s a question not a solution.’

If you’re not adding value to your customers at all times, someone else will.”

curtain