Earlier today I was closing some deals when I remembered that it was time for me to address the eBusiness Cashual nation. I started eBusiness Cashual (eBC) while traversing a myriad of sumptuous hotels and satellite castles that Robin Leach could only add to his champagne wishes and caviar dreams. It was within these undisclosed locations that I made my formal Cashual breakthrough: my rags to riches tale is fodder for more than a Hollywood epic. I had undervalued myself—I had a higher purpose.

As this indubitable knowledge materialized, the eBC concept was conceived—yet it remained unborn. The possibility hung in the air in front of me like a 15-year-old awaiting his driver’s test. Still the dream was taking form, and I believed in it.

Laboring to birth my business brain-child, I considered the most important aspects of industry and production. The best businesses are the ones that empower others to create their own businesses. Think eBay or Google or Amway. How many people have founded businesses upon the generous platforms of the these giants? The catch: though free to a large audience, these businesses do require some fees to be paid. Someone is taking a cut. But If I could come up with a business so robust that it was impervious to these cagey cuts, a profit would be profit.

Now I have transcended entrepreneur and become philosopher. If I define my business as one that empowers others, but also disables the process of profit skimming, I may just have a new concept: the reverse pyramid scheme!

Standing atop my pyramid and reveling in my intellectual bounds, I realized after all, it is all about me. In attempting to explain how it wasn’t, I confirmed that it was. The best businesses are free to a very large audience, are viral, and no one else takes a cut of the profit. Deducing through the algorithm, it becomes clear: The best businesses are lifestyles.

Thus the painfully beautiful birth of eBC—the lifestyle of Vinnie Vega—sprawling in it’s newborn purity before you. EBC is a collaborative enterprise contact management cloud solution from which we can all gain. It is what it is. There is no face or book in it. Here at eBC, we start in the street, steady on our feet, and we always keep it eBusiness Cashual.

We Love You eBC.

There it was, right there on the screen. You had to see it to believe it. They did it! They did it! They pulled it off. No one had ever done THAT before.

At halftime, the score sits at 10-6, the Indianapolis Colts leading the New Orleans Saints. In the locker room, someone with all the guts he needed to make something awesome happen told his idea to someone else and they agreed, and the plan was spun. It was the oldest trick in the book in action. You know, the infamous “tapping on a person’s left shoulder, when you’re standing on their right.” Who made that call? Who made that call? Who said, “We should kick the ball to ourselves”?

Playbook in hand, special teams took the field, and the New Orleans Saints did what no team had ever done. They kicked the ball to themselves at the START of the half. No one does that. Onside kicks are used when a team is under extreme duress—when there is almost no time left and it is your only choice. And since it is obviously your only option, the other team knows to line up their defense in anticipation of it.

But not that day. Not during Superbowl XLIV. They New Orleans Saints did an onside kick before they HAD to, so no one expected it, and that is why it worked! The oldest trick in the book. The surprise was beautiful. No team had ever done that before during The Super Bowl because no team ever had the guts to take that risk—until now! Now sports history is forever changed because the storybook, fairytale, underestimated, Kim-Kardashian-datin’ New Orleans Saints took that risk and it worked. They did an onside kick to start the second half and it worked. IT WORKED!!!!!!

Whatever happened after that didn’t matter because when you take that kind of risk—BELIEVING it can happen—then the universe conspires to help you achieve it. The ending was written when the risk paid off. No one ever gets there the same way, and the saints did it their way: with a gutsy, brilliant surprise.

I love this game. From here on out it will never be the same. And perhaps, after this lesson in mettle, neither will I.

Now that’s entertainment.

And the beat goes on.

The Saints Nailed It