Record Labels
Speaking of customer experience and Web 2.0, I bought a record the other day on iTunes. Upon attempting to read the digital booklet, I was surprised to learn that hieroglyphics are back in style. Generally I try not to make broad assumptions, but isn’t the purpose of a digital booklet the possibility of reading it? If so—if I was supposed to do more than appreciate the line symmetry—this booklet is useless.
Record labels still don’t understand the internet. Last I heard the internet is not going away—there are some indications that it will be around for a little while. It may behoove the music industry to get acquainted.
Note to music labels who are not internet-savvy:
Get it together!

Digital Booklet




